advertisement Archives - Italian Ways

Venice in billboards

michelle - 25 July 2018 0

Gustav Aschenbach, the leading character in Thomas Mann’s “Death in Venice”, gives us a very clear idea of what is must have once meant...

Lucio Venna’s cinema and cars

michelle - 4 April 2018 0

Lucio Venna – nome de plume of painter and commercial artist Giuseppe Landsmann (1897-1974) – was one of the first Futurist artists and an...

Easter eggs in advertisement illustrations

michelle - 30 March 2018 0

Here is a selection of illustrated posters and postcards from the last century, advertising Easter eggs made by Italian confectionary companies. Some of these...

Galleria Campari, a taste for art in advertising

michelle - 22 March 2018 0

Milan’s Galleria Campari tells the story of a historical Italian brand that is known all over the world. It’s a story that began in...

Carnival dinners in poster ads

michelle - 8 February 2018 0

Between the end of the 1800s and the first half of the 1900s, cities all over Italy celebrated Carnival with huge dinners (“veglioni”) –...

Mario Borgoni, a great artist with great humility

michelle - 22 January 2018 0

Some say painter and illustrator Mario Borgoni – who was born in Pesaro in 1869, received his cultural and professional education in Naples and...

Turin, capital city of Italian chocolate

michelle - 2 January 2018 0

Turin was declared capital city of Italian chocolate right after the Cateau-Cambrésis peace treaty was signed in 1559: Duke Emmanuel Philibert of Savoy, who...

Cough lozenges in 20th-century advertising

michelle - 19 October 2017 0

Fall is here, and so are the first few colds, sore throats, and cough – perhaps the most annoying companion of the season. If...

Aleardo Terzi’s intensity

michelle - 5 October 2017 0

It’s hard to sum up in just a few words the career of Palermo-born illustrator and painter, Aleardo Terzi (1870-1943). The son of famous illustrator Andrea,...

When advertisement is the real show: “Pubblicità!”

michelle - 27 September 2017 0

From slogans printed in large letters on illustrated posters to commercials broadcast on the 20th century’s new media, television and radio: “Pubblicità!” (“Advertisement!”) showcases...

Dudovich and summer ladies

michelle - 23 August 2017 0

Trieste-born commercial artists and painter, Marcello Dudovich (1878-1962) worked for La Rinascente from 1921 to 1955. For the famous department stores – founded in 1865...

Sun lotion and posters

michelle - 19 July 2017 0

Summer: time for tans and sun lotion. To introduce this gallery of posters and postcards from the first half of the 1900s, we’ll quote...

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